Jan 8, 2008

Buy me, get an opera for free

I don't know if the marketing heads of the French press have any clue about what their readers want but if they had, I doubt they would continue offering "free" opera recordings if you buy their paper.

Le Monde was the first to start the dance, as they surfed on the 400th anniversary of Monteverdi's Orfeo (supposedly the first opera ever) in 2007 to offer 37 operas (one each saturday) on CD. I did notice a change in the routine of Le Monde buyers on Saturday though. They each started to ask specifically for the "normal" version of the paper, as none of them was interested in paying €9.90 to get the extra "free" CD instead of the normal prize, €1,25.

But since no one seems to learn from the others' mistakes in this country, Telerama, the very elitist and boho TV Magazine is following the same path. Starting tomorrow, they will offer with their weekly issue an opera on DVD.

Their series will feature well-known operas such as tomorrow's Magic Flute, Puccini's Butterfly, Traviata, Lohengrin, Tosca or Il Barbiere di Siviglia.

The two incredible tries to get away from this mainstream selection will be Debussy's Pélléas et Mélisande and Berg's Wozzeck. Pretty risky, hugh?

Of course, the "free" DVD will come with Telerama for only €9.90 (instead of the regular prize of €2).

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